Explore Essex, part of Essex County Council, own a unique portfolio of outdoor spaces and historical places where they deliver a broad range of exciting facilities and events.
We wanted to build pride and showcase the heritage, countryside and cultural venues in Essex. Encourage customers to explore what the county has to offer by delving into the secrets of its historic past, to discover the hidden treasures along its coastline; to surface hidden gems and dispel myths.
The logo took inspiration from the shape of the county of Essex to depict a tree. Its roots, trunk and branches emanate from the bottom and grows up into the map itself to communicate the idea of heritage, nature and the county. Encompassing visual brand language, graphic assets, marketing communications, brand guidelines, signage and overseeing website build.
Visit: www.explore-essex.com
