Multiply in Essex was a £7.9 million county-wide campaign aimed at raising skills in maths for adults aged 19 and over. The focus was on helping people acquire and integrate maths skills into their daily lives, whether it is progressing in their careers, managing their finances, helping their children with school work or just feeling more confident about working with numbers. The campaign had to be inspirational, flexible, achievable, approachable and attainable for all who may benefit from it.
The graphic look and feel took inspiration from the already existing Multiply logo by focusing on the ‘X’ created in the middle of the leading letter. Tone of voice was friendly and inviting, offering a range of ideas using simple everyday language that the largest possible audience could understand.
Our overarching thought ‘Everyday maths for everyday life’ was used to underpin image selection, copy writing and messaging.
